About Tracie

Tracie is the Chief Marketing Officer (CMO) for HeavyEquipmentAppraisal.com, a leading global provider of equipment valuation services. Follow Tracie on LinkedIn.

Shaping the Brand & Building Trust

As CMO, Tracie has been instrumental in shaping Heavy Equipment Appraisal’s brand since its inception. She focuses on ensuring clients understand the company’s true independence, setting it apart from equipment dealers and auction houses.


Educating Clients & Expanding Connections

Tracie developed resources like the “Equipment Appraisal 101 Infographic,” simplifying boring complex topics for clients. With over a decade of leadership, Tracie ensures the company’s commitment to unbiased appraisals remains clear and trusted.

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Tracie Crites

Chief Marketing Officer