Top 5 Tractor Brands: Beyond the Paint to What Really Matters

The $70 billion U.S. agricultural tractor market isn’t just about specs—it’s about matching the right machine to the right job. John Deere leads with 40% market share and unmatched loyalty, but Kubota offers durability, New Holland provides cost-effective utility, Case IH excels in precision farming, and Massey Ferguson balances capability and affordability.

This analysis highlights how different tractor brands serve specific needs, proving the best choice depends entirely on the job at hand.

Top tractor brands include John Deere, Kubota, Massey Ferguson, New Holland, Mahindra, Case IH, Fendt, and Claas. These manufacturers are known for producing reliable, high-performance tractors used in agriculture, landscaping, and construction worldwide.

Introduction to the US Agricultural Tractor Market

Let's talk tractors—the machines that keep American agriculture moving and contribute a staggering $70 billion to our national GDP. That's not pocket change, folks. And if you think the market is a diverse mix of manufacturers all grabbing their fair share, think again.

The top five brands command over 90% of this economic pie, creating what economics textbooks politely call "market concentration" and what the rest of us call "a few big fish in a medium-sized pond."

The US tractor market isn't just holding steady—it's growing at a clip that would make tech investors take notice. Projections for 2024 show we're looking at 385,630 units hitting fields, barns, and dealerships, with a compound annual growth rate of 7.4% expected through 2030.

Different analysts might quibble over decimal points (another report pegs 2023 at 367,040 units), but they all agree on the trajectory: up and to the right.

What's driving this growth? For starters, farm mechanization isn't slowing down—it's accelerating. Today's agricultural producers are under constant pressure to do more with less, and advanced machinery helps square that circle.

Farmers are increasingly hunting for tractors that deliver not just raw power but also efficiency and tech integration that can trim operating costs and boost overall performance.

And let's not forget government support—various schemes and financial assistance programs continue pushing modern equipment adoption across the heartland.

If you're wondering which tractors are most popular, the numbers tell an interesting story. In 2023, machines with less than 40 horsepower dominated the volume game, accounting for a whopping 64% of the market.

Why? They're more affordable, more maneuverable, and versatile enough to handle the everyday tasks that keep smaller operations running. Similarly, two-wheel-drive tractors claimed over 80% of total volume.

This suggests that for all the fancy features and technological advances, many American farms still find that simpler, more affordable options meet their needs just fine.

Leading Tractor Brands in the United States

The agricultural tractor market in the United States isn't exactly the wild west of manufacturing competition. Instead, it's dominated by a select club of brands that have earned their stripes through decades of innovation, reliability, and building customer trust.

Based on market presence and industry recognition, the top five contenders consistently making the list are John Deere, Kubota, New Holland, Case IH, and Massey Ferguson (under the AGCO umbrella). Mahindra also gets frequent mentions as a significant player making headway in the American market.

What puts these brands at the top? It's not just one thing—it's a combination of factors that separate the leaders from the pack: their slice of the total US tractor sales pie, how many units they're moving yearly, brand recognition among farmers (the kind that gets passed down through generations), customer loyalty that keeps folks coming back for their next machine, technological innovation that solves real farming problems, and dealer networks that provide the parts and service support that keeps American agriculture running.

The 2021 Progressive Farmer Reader Insights survey tells us something interesting about brand perceptions: John Deere topped the charts for customer loyalty, while Kubota earned recognition for building the most durable tractors in the business.

That's saying something in an industry where equipment is expected to take a beating for decades. John Deere's loyalty ratings weren't a one-time fluke either—reports from both 2021 and 2022 consistently ranked them highest for owner loyalty across compact, mid-size, and full-size tractors.

When farmers find a brand that works for them, they tend to stick with it through thick and thin.

John Deere

History and Evolution in the US Market

When you say "tractor" to most Americans, they picture something green and yellow—that's how deeply John Deere has embedded itself in our agricultural consciousness. The story starts way back in 1837 when a blacksmith named John Deere revolutionized farming with something that sounds almost laughably simple today: a self-scouring steel plow.

But in 1837, when farmers were fighting sticky Midwest prairie soil that clung to their cast-iron plows like mud to boots, this innovation was game-changing.

Born in Vermont in 1804, Deere moved to Illinois in 1836 and quickly identified the farmers' biggest headache. Working in his Grand Detour blacksmith shop, he crafted a plow from polished steel salvaged from a broken saw blade.

The effectiveness was immediately apparent—farmers could finally till that rich Midwestern soil without stopping every few yards to scrape mud off their plows.

Demand exploded, and in 1848, Deere made the savvy move of relocating to Moline, Illinois, on the banks of the Mississippi River, giving him better access to water power and transportation routes. By 1857, they were pumping out 10,000 plows annually—a manufacturing miracle for the time.

The company formally incorporated as Deere & Company in 1868, and though John Deere himself passed in 1886, his principles of quality, reliability, and continuous improvement became the corporate DNA that still drives the company today.

The early 20th century saw Deere making bold moves into the broader agricultural machinery market. Between 1910 and 1918, they diversified into harvesting equipment, tractors, and engines through acquisitions and internal development.

By 1928, these new product lines accounted for half their sales—impressive for segments they hadn't even touched before 1910. The game-changer was acquiring the Waterloo Gasoline Engine Company in 1918, setting Deere up to become the tractor powerhouse we know today.

Throughout the rest of the century, John Deere kept innovating and expanding globally. By 1963, they'd claimed the title of global leader in agricultural and industrial equipment sales.

Their iconic slogan "Nothing Runs Like a Deere," introduced in 1972, wasn't just catchy marketing—it encapsulated their reputation for quality, reliability, and performance that had become industry gospel.

Today, Deere stands as the world's largest tractor manufacturer, with headquarters still in Moline, Illinois, and a commanding presence across every segment of the tractor market. They enjoy the highest customer loyalty in the business—a testament to generations of farmers who wouldn't consider switching brands even if you paid them to.

Current Tractor Model Range (with categorization)

John Deere's current lineup is like a well-organized toolbox—there's something for every job, property size, and power requirement:

1 Series Sub-Compact Tractors (16.6-24.8 HP): These nimble machines are perfect for homeowners and small property maintenance. They're compact enough to maneuver around landscaping but capable enough to handle mowing, light loader work, and basic utility tasks. Notable models include the 1023E and 1025R.

2 Series Compact Tractors (24.3-36.7 HP): Stepping up in power and capability, these tractors suit larger properties and more demanding tasks like serious tilling, loader operations, and running implements that would stall smaller machines. Key models include the 2025R, 2032R, and 2038R.

3 Series Compact Tractors (30.7-45.3 HP): This series offers increased versatility for a broader range of applications, sitting in the sweet spot for many serious hobby farmers and small-scale agricultural operations.

4 Series Compact Tractors (43.1-65.9 HP): Offering substantial power while still maintaining compact dimensions, these models handle heavier tasks and larger implements with ease.

5 Series Utility Tractors (50-130 HP): These versatile workhorses tackle everything from hay production to livestock management and loader work. The series includes the 5E, 5M, and 5R models, each offering different feature levels and price points.

6 Series Utility Tractors (95-250 HP): Available in mid-specification (6M) and premium (6R) configurations, these machines excel at tasks like baling hay, snow removal, feeding livestock, and roadside mowing.

6 Series Row Crop Tractors (145-250 HP): Engineered specifically for row crop applications, these models emphasize premium performance and operator comfort.

7 Series Row Crop Tractors (210-350 HP): Characterized by multi-functionality and high-power density, these tractors are designed for demanding row crop operations where versatility meets raw power.

8 Series Row Crop Tractors (230-410 HP): These high-horsepower machines come in wheeled, two-track (8RT), and four-track (8RX) configurations, delivering the necessary muscle and hydraulic capacity for large planters and soil-engaging implements.

9 Series 4WD and Track Tractors (390-640 HP): The heavyweight champions of Deere's lineup, these machines are built for large-scale agricultural enterprises. Available in wheeled (9R), two-track (9RT), and four-track (9RX) models, they represent the pinnacle of agricultural power and capability.

Representative Model Specifications and Costs

Sub-Compact: The John Deere 1025R packs a lot of capability into a small frame. With 23.9 HP engine power and 18.2 HP at the PTO, it offers a lift capacity of 758 lbs measured 24 inches behind the link arms.

The hydrostatic transmission makes operation simple for users of all experience levels. In the US market, a new 1025R will set you back between $18,096 and $29,999, depending on configuration, attachments like loaders and mowers, and your dealership's pricing strategy.

Compact: Move up to the 2038R and you're getting 36.7 HP from the engine and 30.4 HP at the PTO—a significant jump in capability. Lift capacity increases to 1356 lbs at 24 inches behind the link arms, and the hydrostatic transmission remains standard for ease of use.

Prepare to invest between $30,253 and $47,799 for a new unit, with options like factory-installed loaders, mower decks, and extended warranties influencing where you land in that range.

Utility: The 5075E represents Deere's utility segment with 75 HP of engine power. While detailed specs on lift capacity and transmission options weren't readily available in our research, this model is widely known for its reliability and versatility across typical farm chores.

Row Crop: The 8R 370 delivers serious power with 370 HP, putting it firmly in the professional agricultural category. This is the kind of machine that handles serious fieldwork on commercial operations, though specific performance metrics and pricing information require further research.

Market Share and Usage

In terms of market dominance, John Deere isn't just a player—they're the house. As the world's largest tractor manufacturer, they maintain a commanding presence across all agricultural regions, especially North America, where they control over 40% of the total tractor market.

In 2022, Deere, along with Massey Ferguson and New Holland, collectively accounted for over 30% of the North American tractor market.

Within specific segments, Deere's grip tightens even further—they hold approximately 53% of the US market for large tractors and an even more impressive 60% share of the farm combine market.

Their estimated revenue share within the US Tractors & Agricultural Machinery Manufacturing industry stands at a dominant 42.6%.

Comparative Analysis

What sets Deere apart? For starters, their build quality and technological integration often exceed what competitors offer. They've aggressively incorporated advanced technologies like GPS guidance, comprehensive telematics systems, and automation features that are transforming modern farming.

While Deere equipment typically commands premium prices upfront, their legendary durability and strong resale values can translate to lower lifetime ownership costs compared to some alternatives.

Add in their extensive global dealer network providing ready access to parts and service support, and you begin to understand their value proposition.

Deere's market strategy centers on providing premium, technologically advanced machinery backed by superior support—a combination that justifies the higher initial investment for many farmers who view their equipment as multi-decade assets rather than short-term purchases.

Kubota

History and Evolution in the US Market

While John Deere was plowing American fields for over a century, Kubota was building its reputation across the Pacific. This Japanese multinational, founded in Osaka in 1890, didn't set foot on American soil until 1969—but when they did, they made one heck of an entrance.

Kubota struck gold with their first US tractor offering, the 21 HP L200. What made it such a hit? It perfectly filled a market gap nobody else was addressing: the need for sub-compact tractors.

American farmers and property owners snapped them up so quickly that by 1972, Kubota officially established Kubota Tractor Corporation (KTC) in the US, signaling they weren't just testing the waters—they were diving in headfirst.

Over the following decades, Kubota built a rock-solid reputation for durability and reliability. This wasn't just marketing speak either—in that same 2021 Progressive Farmer survey that showed John Deere winning the loyalty contest, Kubota earned the distinction of manufacturing the most durable tractors in the business.

If you're looking for a machine that can take a beating for decades, Kubota has made that their calling card.

Since their American debut, Kubota has significantly expanded their portfolio. Today, they offer everything from agricultural tractors to lawn mowers, utility vehicles, construction equipment, and specialized hay equipment. They've hedged their bets across multiple sectors while maintaining their quality standards.

Kubota didn't just import their products—they invested in American manufacturing. In 1988, they established their North American headquarters in Gainesville, Georgia, under the name Kubota Manufacturing of America Corporation.

What started as a facility for making tractor implements grew into a manufacturing powerhouse producing sub-compact tractors, garden tractors, lawn tractors, and utility vehicles. Today, this Georgia facility churns out over 100,000 units annually and employs more than 2,300 people—serious economic muscle.

They've continued to expand their American footprint, with Kubota Engine America producing tractor engines in Illinois since 1982. In 2017, KTC made another strategic move by relocating their corporate headquarters to Grapevine, Texas—positioning themselves closer to the agricultural heartland of the Midwest and signaling their ongoing commitment to the larger agricultural tractor segments.

Kubota has earned the trust of American consumers by consistently delivering reliable, powerful tractors engineered with Japanese precision. Their commitment to fuel economy, energy efficiency, and product longevity has created a reputation for value that extends far beyond the initial purchase price.

Current Tractor Model Range (with categorization)

Kubota offers a methodically organized product line that covers the full spectrum of horsepower needs and applications:

BX Series Sub-Compact Tractors (16.6-24.8 HP): These compact, maneuverable machines are ideal for residential use, landscaping, and light agricultural tasks. Models include the BX1880, BX2380, BX2680, and the BX23S (which cleverly integrates a backhoe for added versatility).

B01 Series Compact Tractors (20.9-24.3 HP): Positioned as affordable yet versatile solutions for small-scale farming and property maintenance, this series includes the B2301HSD and B2601HSD.

LX Series Compact Tractors (24.8-30.8 HP): Offering increased power and functionality for more demanding tasks, with the LX2610 as a standout model.

Standard L02 Series Compact Tractors (24.8-48.4 HP): The bestselling compact tractor in North America for over a decade, renowned for affordability, durability, ease of operation, and versatility. Models include the L2502, L3302, L3902, and L4802.

L60LE Series Compact Tractors (37-47 HP): These Limited Edition models deliver enhanced features and exceptional value in the compact segment.

Grand L60 Series Compact Tractors (35.5-60 HP): Positioned as premium offerings with advanced features and enhanced operator comfort for a wide range of applications.

MX Series Compact Utility Tractors (49-60 HP): Bridging the gap between compact and utility models, capable for both agricultural tasks and light construction work, including models like the MX5400 and MX6000.

M4 Series Utility Tractors (61-71 HP): Available in standard and deluxe configurations for various utility applications.

M5 Series Utility Ag Tractors (85.5-111.4 HP): Offering increased power and capabilities specifically tailored for agricultural applications.

M6S Series Utility Ag Tractors (101-111 HP): High-performance utility tractors with advanced features for demanding tasks.

M6/M6-1 Series Utility Ag Tractors (104-141.4 HP): Kubota's more powerful utility offerings for heavy-duty agricultural operations.

M7 Gen 2/M7 Gen 4 Series Ag Tractors (128-170 HP): Specifically developed to meet the needs of livestock and forage producers.

M8 Series Ag Tractors (190-210 HP): Representing Kubota's largest agricultural tractors for large-scale farming operations.

Specialty Tractors: Kubota also offers specialized configurations including narrow models (64-108 HP) for orchards and vineyards, low-profile models (71 HP) for applications with height restrictions, and high-clearance models (71 HP) for specialized crops.

Tractor Loader Backhoes (24.8-63 HP): Integrated units like the B26, L47, and M62 that combine tractor, loader, and backhoe functions.

Representative Model Specifications and Costs

Sub-Compact: The Kubota BX23S is a versatile sub-compact tractor-loader-backhoe powered by a 21.6 HP diesel engine delivering 17.7 HP at the PTO. It offers a lift capacity of 680 lbs at a point 24 inches behind the lift pin and comes standard with a hydrostatic transmission for smooth operation.

In the US market, a new BX23S typically runs between $14,500 and $27,299, with popular package deals including both loader and backhoe ranging from $27,175 to $33,667.

Compact: The Kubota L3902 from the Standard L Series delivers 37.5 HP of engine power and 30.3 to 32.1 HP at the PTO (depending on transmission choice). It provides a three-point lift capacity of 1435 to 1998 lbs and offers either an 8-speed forward/8-speed reverse gear drive transmission or a 3-range hydrostatic transmission.

Expect to invest between $26,000 and $37,300 for a new unit, with package deals including a front loader and additional implements ranging from $33,400 to $40,100.

Utility: The Kubota M7060 offers 70 HP of engine power to handle a wide range of farm tasks, though detailed performance specifications and pricing information require additional research.

Market Share and Usage

Kubota has established itself as a major player in the American tractor market since entering in 1972. They've carved out a particularly strong position in the small and mid-sized tractor segments, with notable strength in horticultural and livestock farming applications.

While precise recent US market share figures weren't prominently featured in our research, we know that Kubota's agricultural revenue in North America jumped by 23% year-over-year in the first half of 2022—a substantial growth rate by any measure.

However, more recent data from Q1 2024 shows some softening in Kubota's US sales: tractors with 40 HP and below decreased by 17% year-over-year, the 40-120 HP range declined by 8.4%, and the 120-160 HP segment saw a smaller 2.6% drop.

These shifts may indicate changing market dynamics or increased competition in these categories.

Comparative Analysis

Kubota tractors are recognized for their compact design, fuel-efficient engines, and versatility across agriculture, landscaping, and light construction applications. They often offer competitive pricing compared to some competitors while maintaining advanced technological features.

While John Deere might offer higher engine horsepower in certain categories, Kubota frequently counters with superior fuel efficiency and innovative features like their proprietary EZ-Command Center and convenient Xpress Restart function.

Kubota has built its reputation on machines that last—proven by their recognition as the manufacturer of the most durable tractors in that Progressive Farmer survey.

Their market approach centers on delivering dependable, fuel-efficient, and technologically sound tractors at approachable price points, making them particularly appealing to smaller farms, individual landowners, and users with diverse application needs.

New Holland

History and Evolution in the US Market

When it comes to agricultural pedigrees, New Holland's runs about as deep as they come in America. Dating back to 1895 when Abe Zimmerman established the New Holland Machine Company in (you guessed it) New Holland, Pennsylvania, this brand predates many farmers' grandparents.

Initially focusing on agricultural products like feed mills for the local farming community, New Holland has since evolved through a series of mergers and acquisitions that read like a corporate family tree on steroids.

In 1947, the company got its first major corporate makeover when Sperry Rand Corporation acquired it and rebranded as Sperry New Holland.

This wasn't just a name change—it led to real innovation, including the development of the haybine mower-conditioner that revolutionized hay harvesting. (If you've ever wondered why modern farmers don't use scythes anymore, thank innovations like this.)

The company continued expanding its global footprint in 1964 by acquiring a majority stake in Claeys, a Belgian manufacturer of threshing machines. But the really interesting twist came in 1986 when automotive giant Ford purchased Sperry New Holland, creating Ford New Holland Inc.

This brought together Ford's tractor division—which had produced the iconic Fordson Model F, the world's first mass-produced, gasoline-powered tractor—with New Holland's expertise in other agricultural equipment.

The ownership carousel continued spinning in 1991 when Italian industrial conglomerate Fiat purchased an 80% interest in Ford New Holland. Then in 1999, New Holland merged with Case Corporation to form CNH Global, which now serves as the parent company for both New Holland and Case IH.

Despite sharing corporate DNA, these brands maintain distinct identities and product lines—think of them as competitive siblings under the same roof.

Throughout its evolution, New Holland has built a reputation for creating well-designed, cost-effective agricultural equipment that works for farms of all sizes. They've also shown a commitment to sustainability, pioneering work on the world's first fully methane-fueled power unit as one example of their environmental technology initiatives.

New Holland's North American administrative headquarters remains in its namesake town in Pennsylvania, which is also home to the world's largest production facility dedicated to hay tools—a fitting testament to their deep roots in American agriculture.

Current Tractor Model Range (with categorization)

New Holland's current lineup covers the full spectrum of agricultural needs:

WORKMASTER™ Series Compact Tractors (17.1-34 HP): These entry-level machines are perfect for homeowners, hobby farmers, and smaller-scale operations. The series includes the WORKMASTER™ 25S Sub-Compact model (24.7 HP) and other compact options designed for versatility and ease of use.

Boomer™ Series Compact Tractors (28-46.7 HP): Offering increased capabilities for a wide range of tasks on small to medium properties, these tractors blend power with maneuverability.

WORKMASTER™ Utility Series (54-120 HP): Known for reliability and operational simplicity, these tractors excel at loader work, haymaking, and general farm chores. The series includes the WORKMASTER™ Utility 55-75 Series and the higher-powered WORKMASTER™ 95, 105, and 120 models.

PowerStar™ Series Utility Tractors (74-117 HP): Focusing on efficiency and productivity for various agricultural applications.

T5 Series Utility Tractors (86-130 HP): Engineered for maximum productivity across diverse jobs from loader work to high-speed transport.

TS6 Series II Utility Tractors (110-139 HP): Robust machines built to handle demanding utility applications.

T6 Series Utility Tractors (145-175 HP): Versatile powerhouses suitable for everything from dairy operations to hay production, including the innovative T6.180 Methane Power model that runs on alternative fuel.

T7 Series Row Crop Tractors (190-340 HP): Delivering exceptional power, versatility, and operator comfort for tasks ranging from dairy operations to row crop farming and transport.

GENESIS® T8 Series Row Crop Tractors (320-435 HP): Combining high-performance power with precision technology for large-scale row crop operations.

T9 Series with PLM Intelligence™ 4WD Tractors (467-699 HP): New Holland's most powerful four-wheel-drive offerings for the most demanding agricultural tasks.

Specialty Tractors: Including the T3F Series (55-72 HP) for navigating tight orchard rows, the T4 F/V Specialty Series (74-120 HP) for vineyards and orchards, T4F S Specialty Series (86-110 HP) for narrow-row applications, and TK4 Crawler Specialty Series (75-95 HP) for challenging terrain conditions.

Representative Model Specifications and Costs

Sub-Compact: The New Holland WORKMASTER™ 25S offers 24.7 HP of engine power and 17.2 HP at the PTO. It provides a 3-point lift capacity of 992 lbs at the ball ends and features a 2-range hydrostatic transmission for smooth operation.

In the US market, a new unit typically ranges from $14,500 to $30,700, with popular packages including a front loader and mid-mount mower available between $20,700 and $21,612.

Compact: The New Holland Boomer™ 40 delivers 40 HP of engine power and PTO power from 32.0 HP (with HST transmission) to 34.4 HP (with gear transmission). It offers a 3-point lift capacity between 1345-1808 lbs measured 24 inches behind the ball ends and comes with either a 12x12 gear transmission or a 3-range hydrostatic transmission.

Expect to invest between $30,174 and $50,334 for a new model, with price variations depending on whether you choose an open station or cab model and which transmission you prefer.

Utility: The New Holland T5.100 represents the utility segment with 99 HP of rated engine power and 85 HP at the PTO. It offers multiple transmission options—Dual Command™, Electro Command™, Auto Command™, and Dynamic Command™—for versatility across applications. Detailed specifications on lift capacity and current pricing require additional research.

Row Crop: The New Holland GENESIS® T8.380 delivers high-end performance with 347 HP maximum power output and 315 HP at the PTO. It comes standard with an Ultra Command™ 18x4 full powershift transmission, with an optional Auto Command CVT (Continuously Variable Transmission).

Its rear lift capacity and other technical specifications are available, though current pricing information requires further investigation.

Market Share and Usage

New Holland, along with John Deere and Massey Ferguson, maintains a dominant position in the North American tractor market. In 2022, these three brands collectively held over 30% of the total market share.

Specifically, New Holland represented a substantial 19.1% of the overall tractor market in 2021, underscoring their strong and consistent presence in the industry.

Comparative Analysis

New Holland has carved out a reputation for providing agricultural equipment that delivers excellent value relative to cost, making it popular among farms of all sizes.

The brand is particularly appreciated for its straightforward design and user-friendly operation—qualities that resonate with livestock producers who rely on their tractors for hay equipment operation and loader work.

In the combine harvester segment, New Holland distinguishes itself with an attractive combination of fuel efficiency and diverse power options.

Their market strategy appears centered on delivering reliable, user-friendly, and value-oriented tractors that appeal especially to livestock farmers and those who prioritize operational simplicity and cost-effectiveness over having the absolute latest technology.

Case IH

History and Evolution in the US Market

Case IH's story begins back in 1842, when Jerome Case set up shop making threshing machines in Racine, Wisconsin.

Fast forward through decades of agricultural innovation, and you arrive at 1984, when Case merged with International Harvester to create the brand we know today as Case IH. But that's the simplified version—the reality involves more corporate maneuvers than a chess tournament.

International Harvester itself was the product of an earlier merger in 1901, when the McCormick Harvesting Machine Company joined forces with three other major farm equipment manufacturers. This complex lineage reflects just how deep Case IH's roots run in American farming.

Since its formation, Case IH has established itself as a technological powerhouse in the ag sector. Their Advanced Farming System (AFS), introduced in 1995, placed them at the forefront of precision agriculture by incorporating GPS technology to optimize farming practices—this was happening while most people were still amazed by dial-up internet.

Throughout its history, Case IH has been responsible for numerous agricultural breakthroughs. In 1892, they built the first diesel-powered tractor, though the market wasn't quite ready to embrace diesel technology until 1911. In 1996, they introduced the revolutionary Steiger Quadtrac tractor, further cementing their reputation as innovators in high-horsepower machinery.

In 1986, Case IH strategically expanded their high-horsepower portfolio by acquiring Steiger Tractor Inc. from Fargo, North Dakota—known for articulated tractors that could handle serious acreage. This acquisition essentially told the competition, "We're coming for the big boys' market."

The ownership landscape shifted again in 1999 when Fiat Group (which already owned New Holland) purchased Case Corporation, creating CNH Global as the parent company for both Case IH and New Holland.

Despite sharing corporate DNA and holiday parties, Case IH and New Holland maintain separate identities and product lines—think of them as competitive siblings who occasionally borrow each other's tools.

Today, Case IH equipment is a common sight across global farmland, with legendary names like Farmall, Magnum, Axial-Flow, Steiger, and Quadtrac commanding instant recognition among farmers. These aren't just product names—they're agricultural institutions that have earned their place in the equipment hall of fame.

Current Tractor Model Range (with categorization)

Case IH's current lineup reads like a catalog of serious farming intention, with each series meticulously targeted to specific agricultural needs:

Farmall® Series Compact Tractors (24.6-40 HP): These no-nonsense, economical machines tackle everything from small property maintenance to light farming duties. The series includes the Farmall® Compact A series (models 25A, 35A, 40A) and the Farmall® Compact C series—think of them as the gateway drug to the Case IH addiction.

Farmall® Series Utility Tractors (31-150 HP): When versatility is the name of the game, these tractors deliver—handling everything from fieldwork to feeding livestock. The lineup includes the Farmall® A, C, U, N, and V series, each with their own specialty within the utility category.

Vestrum® Series All-Purpose Tractors (100-130 HP): Combining power and maneuverability with premium cab comfort in a compact footprint, these machines are the Swiss Army knives of mid-sized farming operations.

Maxxum® Series All-Purpose Tractors (116-150 HP): These versatile workhorses deliver the productivity needed for tasks from fieldwork to loader operations, striking a balance between power and agility that's hard to beat.

Puma® Series All-Purpose Tractors (150-240 HP): Efficient and multipurpose, these tractors handle the varied demands of mixed farming operations without breaking a sweat—or your bank account.

AFS Connect™ Puma® Series All-Purpose Tractors (180-260 HP): Take everything great about the standard Puma and add integrated precision farming technology that connects your tractor to your digital farm management system. Welcome to farming in 2025.

Optum™ Series Row Crop Tractors (271-340 HP): Need serious horsepower for tillage, haulage, and heavy implements, but don't want a machine that handles like a cruise ship? The Optum strikes that balance while pampering operators with enhanced cab features.

Magnum™ Series Row Crop & Rowtrac Tractors (180-405 HP): Available in both wheeled and track configurations (Rowtrac), these machines provide the raw power, reliability, and precision technology commercial operations demand, with the track options giving you flotation that'll make your neighbors jealous after a rain.

Steiger® Series 4WD, Rowtrac, Quadtrac & Scraper Tractors (467-778 HP): The heavyweight division of Case IH's lineup, these beasts are built for producers who measure their fields in sections rather than acres. Available in traditional Steiger (wheels), Rowtrac (two tracks), Quadtrac (four tracks), and Scraper configurations, with the Steiger 715 Quadtrac currently holding the title as Case IH's most powerful 4WD tractor.

Representative Model Specifications and Costs

Compact: The Case IH Farmall® 25A delivers reliable power and performance in a compact package. With an engine power of 24.6 HP and PTO output of 19.2 HP (mechanical shuttle) or 17.1 HP (hydrostatic), it lifts a respectable 1433 lbs measured 24 inches behind the pin.

Transmission options include a 12x12 mechanical shuttle or a 3-range hydrostatic for those who prefer "step and go" simplicity. Expect to pay between $21,047 and $28,000 for a new unit, with price variations reflecting transmission choice and optional packages.

Compact: Step up to the Farmall® 40A and you're looking at 40 HP of engine power with 34 HP at the PTO (mechanical) or 32 HP (hydrostatic). The lift capacity jumps to 1433-1808 lbs, and you get the same transmission options as its smaller sibling.

Pricing typically falls between $26,320 and $37,359, depending on features, transmission type, and your dealer's negotiating mood.

Utility: The Maxxum® 150 represents Case IH's utility category with a solid 150 HP. It offers a choice between ActiveDrive or CVXDrive transmissions and hydraulic capacity up to 39.6 gpm—plenty for running demanding implements. Detailed lift capacity and pricing information would require a deeper dive than our current data provides.

Row Crop: The Magnum™ 340 brings serious agricultural muscle with 340 HP and your choice of PowerDrive or CVXDrive transmissions. With hydraulic capacity up to 86 gpm, it's built to feed even the hungriest implements.

While used models typically command between $340,000 and $400,000, new unit pricing varies significantly based on configuration and options.

Market Share and Usage

Case IH, operating under the CNH Industrial umbrella, maintains a significant position in the US tractor market. In 2021, CNH Industrial (including both Case IH and New Holland) topped the market share rankings for the second consecutive year, claiming 28.7% of the total market. Within this context, the Case IH brand specifically held a 9.6% market share.

The company hasn't been shy about its ambitions either, publicly declaring its goal to become the third most preferred tractor brand in the market. This suggests they're hungry for growth and planning strategic moves to climb the ranks.

Comparative Analysis

What's Case IH's secret sauce? For starters, they've staked their reputation on advanced precision farming technology—particularly their Advanced Farming Systems (AFS), which optimize and automate daily farming operations in ways that can make even tech-skeptical farmers nod in appreciation.

Their machines are built tough—the kind of tough that handles those days when everything goes wrong but the work still needs to get done. When crop-focused agriculture is the mission, Case IH models often get the nod for their integration of premium features that give advantages in tillage and seeding operations.

The Case IH approach clearly targets customers who prioritize technological sophistication, high performance, and durability for demanding agricultural tasks. They're not trying to be everything to everyone—they've carved out their niche in crop production and executed it with precision that matches their farming systems.

Massey Ferguson

History and Evolution in the US Market

Massey Ferguson's American story is actually a Canadian import that begins in the 1840s when Daniel Massey opened a small agricultural implement shop in Newcastle, Ontario. His focus on quality and innovation laid a foundation that would grow far beyond those humble beginnings.

In 1891, Massey Manufacturing Company merged with A. Harris, Son & Company to form Massey-Harris. Initially, they stuck to making and exporting farm equipment like reapers and mowers rather than powered machinery. But World War I changed everything—creating both the need and opportunity for Massey-Harris to enter the tractor game.

After a brief partnership importing tractors, Massey-Harris teamed up with the Parrett Tractor Company to build machines under their own name. The company expanded their American footprint significantly in 1928 by acquiring J.I. Case Plow Works, establishing a major manufacturing presence in Racine, Wisconsin.

Meanwhile, across the pond in Belfast, Harry Ferguson was developing what would become one of the most important agricultural innovations of all time: the Ferguson System, including the revolutionary three-point hitch. In 1953, these two agricultural powerhouses joined forces when Massey-Harris acquired Ferguson, officially becoming Massey Ferguson.

This merger was agricultural alchemy at its finest—combining Massey-Harris's manufacturing muscle with Ferguson's groundbreaking implement technology. The result? Tractors that transformed farming efficiency almost overnight. During the post-World War II boom, Massey Ferguson grew to become the largest agricultural equipment manufacturer worldwide.

The 1980s brought another significant transition when Massey Ferguson became part of the AGCO Corporation. Now, with over 175 years of history behind them, Massey Ferguson continues to build a reputation for efficient, durable, and affordable farm equipment that delivers consistent performance without unnecessary frills.

Current Tractor Model Range (with categorization)

Massey Ferguson's current lineup provides options across the power spectrum:

Compact Tractors (24.8-39.4 HP): Including the MF 1GC Series, MF 1500 Series, MF 1700 Series, and MF 1800 E/M Series. These versatile machines handle property maintenance, landscaping, and light agricultural duties with ease.

Utility Tractors (45-130 HP): Such as the MF 2600 H Series, MF 2800 E/M Series, MF 4700 Series, MF 5700 Series, and MF 6700 Series. Designed for the everyday farm workload—from loader operations to hay production and general chores.

Mid-Range Tractors (115-180 HP): Including the MF 5S Series and MF 6S Series. These tractors deliver increased power and versatility for medium-sized farming operations where adaptability matters.

High Horsepower Tractors (205-425 HP): Like the MF 7S Series, MF 8S Series, MF 8700 S Series, and the flagship MF 9S Series, which tops out at a robust 425 HP. Built for demanding applications on larger farms where raw power and productivity drive profitability.

Specialty Tractors (Up to 115 HP): Including the MF 3 Series and MF 3700 Series. Engineered specifically for applications like orchard and vineyard work where specialized dimensions and features matter more than raw power.

Representative Model Specifications and Costs

Compact: The Massey Ferguson MF 1526 delivers a gross engine power of 24.8 HP and PTO power of 20.1 HP. It offers a lift capacity between 992-1322 lbs and comes standard with a 3-range hydrostatic transmission for smooth operation. In the US market, expect to pay between $15,500 and $26,800 for a new unit.

Compact: The MF 1840M steps things up with 39.4 HP engine power and 27.9-30 HP at the PTO. Its rear lift capacity ranges from 2535-2800 lbs, and you can choose between a 12x12 power shuttle or a 3-range hydrostatic transmission. New models typically range from $26,945 to $48,000, depending on configuration and options.

Utility: The MF 4708M features a 74 HP AGCO Power diesel engine with a 12x12 shuttle transmission (with creeper options) and dual auxiliary remotes. Specific lift capacity and precise pricing information would require additional research.

High Horsepower: The MF 8700 S Series delivers impressive performance with maximum horsepower up to 370 HP and maximum lift capacity of 26,455 lbs. It comes standard with a Dyna-VT transmission that provides infinite speed options within its range. Average pricing for this series requires further investigation.

Market Share and Usage

Massey Ferguson, alongside John Deere and New Holland, maintained a dominant position in the North American tractor market in 2022, collectively holding over 30% market share.

In 2021, Massey Ferguson stood as the top-selling brand within AGCO's portfolio, accounting for 10.9% of the total market share—a significant slice of the agricultural equipment pie.

Comparative Analysis

Massey Ferguson has built its reputation on delivering efficient, durable, and affordable equipment that meets the needs of farming operations from small family farms to large commercial enterprises.

Their product line spans from cost-effective models for small and mid-sized farms to powerful, heavy-duty tractors for large-scale operations.

What sets them apart? A focus on straightforward, dependable machinery without excessive complexity. Their tractors appeal to farmers who value reliability and performance over having every bell and whistle—operators who need equipment that starts every morning and gets the job done without fuss or drama.

This no-nonsense approach has earned them a loyal following, particularly among practical-minded farmers who calculate value in terms of total cost of ownership rather than just the price tag or spec sheet.

Comparative Analysis of Leading Tractor Brands

Performance Metrics Comparison

Let's get down to brass tacks and see how these major players stack up against each other in key performance categories. The following table compares representative models across all five brands:

Cost Comparison

Now for the question that keeps farm accountants up at night—how much will these machines actually set you back? Here's a comparison of price ranges across representative models:

Market Positioning and Strengths

Each of these major brands has carved out its own territory in the competitive landscape. Let's break down where each one truly shines:

flowchart TD
    A[Tractor Brand<br>Selection Factors] --> B[Price Range]
    A --> C[Horsepower<br>Requirements]
    A --> D[Primary<br>Applications]
    A --> E[Brand<br>Strengths]
    A --> F[Dealer<br>Support]
    
    B --> B1[Under $30K:<br>Kubota/Massey Ferguson<br>lead value options]
    B --> B2[$30K-$100K:<br>All brands competitive,<br>New Holland value advantage]
    B --> B3[$100K-$250K:<br>Case IH/John Deere<br>technology premium]
    B --> B4[$250K+:<br>John Deere dominates<br>high-end market]
    
    C --> C1[<40 HP:<br>Kubota strongest]
    C --> C2[40-120 HP:<br>New Holland/Massey Ferguson<br>cost-effective]
    C --> C3[120-200 HP:<br>Case IH precision<br>advantage]
    C --> C4[200+ HP:<br>John Deere/Case IH<br>dominate]
    
    D --> D1[Livestock:<br>New Holland/Massey Ferguson]
    D --> D2[Row Crops:<br>John Deere/Case IH]
    D --> D3[Property Maintenance:<br>Kubota/John Deere]
    D --> D4[Specialty Crops:<br>New Holland/Kubota]
    
    E --> E1[John Deere:<br>Technology, Resale Value]
    E --> E2[Kubota:<br>Durability, Fuel Efficiency]
    E --> E3[New Holland:<br>Value, Operational Simplicity]
    E --> E4[Case IH:<br>Precision Farming, Performance]
    E --> E5[Massey Ferguson:<br>Reliability, Affordability]
    
    F --> F1[Dealer Network:<br>John Deere largest]
    F --> F2[Parts Availability:<br>All major brands good]
    F --> F3[Service Quality:<br>Varies by local dealer]
    
    style B1 fill:#f5821f,color:black
    style C1 fill:#f5821f,color:black
    style D3 fill:#f5821f,color:black
    style E2 fill:#f5821f,color:black
    
    style B2 fill:#005aaa,color:white
    style C2 fill:#005aaa,color:white
    style D1 fill:#005aaa,color:white
    style D4 fill:#005aaa,color:white
    style E3 fill:#005aaa,color:white
    
    style B3 fill:#c81e13,color:white
    style C3 fill:#c81e13,color:white
    style D2 fill:#c81e13,color:white
    style E4 fill:#c81e13,color:white
    
    style B4 fill:#438e14,color:white
    style C4 fill:#438e14,color:white
    style D2 fill:#438e14,color:white
    style D3 fill:#438e14,color:white
    style E1 fill:#438e14,color:white
    style F1 fill:#438e14,color:white
    
    style C2 fill:#aa0000,color:white
    style D1 fill:#aa0000,color:white
    style E5 fill:#aa0000,color:white

John Deere positions itself as the premium option in the market, focusing on building customer loyalty through cutting-edge technology and the industry's most extensive dealer network.

Their strengths lie in innovation, performance, and having something for literally every application—though this often comes with a higher upfront cost. Their green and yellow machines are essentially agricultural status symbols, backed by performance that generally justifies the premium.

Kubota dominates in the sub-compact and compact segments, with a laser focus on fuel efficiency, durability, and competitive pricing. Their core strengths include bullet-proof reliability, user-friendly operation, and an impressive selection of smaller tractors that pack serious capability into modest dimensions.

Their machines may not have the highest raw horsepower numbers, but they're engineered to make efficient use of every pony they have.

New Holland takes pride in offering cost-effective and user-friendly equipment, with particularly strong offerings in utility and specialty tractors. Their key advantages include operational simplicity, a growing commitment to sustainability (including alternative fuel options), and deep American roots that give them credibility with multi-generational farms.

Their blue tractors have earned a reputation for being straightforward workhorses that deliver value without unnecessary complications.

Case IH leans heavily into advanced technology, particularly precision farming systems, combined with high-performance, durable machines that excel in challenging conditions. Their signature red tractors are purpose-built for serious agricultural work, especially in row crop and high-horsepower applications.

Case IH's approach appeals to farmers who want sophisticated technology that translates directly to field productivity rather than gadgets for gadgets' sake.

Massey Ferguson strikes a balance between efficiency, durability, and affordability across their entire product range. Their global presence and reputation for delivering reliable machinery at reasonable prices have earned them loyal customers from small family farms to large commercial operations.

Their pragmatic approach resonates with farmers who calculate value based on total ownership experience rather than spec sheet bragging rights or dealership coffee quality.

Market Share and Usage Rates in the US Agricultural Sector

The US agricultural tractor market isn't exactly the Wild West of competition—it's more like a private club with a very selective membership policy. Market share is concentrated among a handful of key players who've been fighting for farmers' dollars for generations.

While we don't have perfectly up-to-date market share percentages for 2023-2024 (manufacturers guard this information like grandma's secret pie recipe), we can identify clear patterns from the available data.

John Deere wears the crown as the individual market share leader in the US. CNH Industrial—the parent company overseeing both New Holland and Case IH—commands a significant collective portion of tractor sales. AGCO, which includes Massey Ferguson among other brands, maintains a substantial presence as well.

And Kubota has established itself as a formidable competitor, particularly dominating those lower horsepower categories that most farmers and property owners actually buy.

Recent market trends suggest we're in a dynamic period with shifting fortunes among these established players. Data from early 2024 shows potential softening in Kubota's US sales across different horsepower segments.

Meanwhile, reports from late 2024 and early 2025 from the Association of Equipment Manufacturers (AEM) indicate an overall decline in US tractor sales across the board. These shifts could be reshuffling the competitive deck chairs in ways that aren't fully apparent yet.

When we look at which types of tractors are actually doing the work on American farms, some clear preferences emerge. Tractors with less than 46 HP and two-wheel-drive configurations represent the largest slice of the market.

These aren't the glamorous behemoths you see in commercials during football games—they're the practical, versatile machines that handle the daily grind on farms of all sizes.

Geographically, the Midwest remains the epicenter of tractor demand, claiming the largest market share in the country. This makes perfect sense given the region's status as America's breadbasket.

The concentration of agricultural activity in the Midwest creates strong, sustained demand for equipment that can handle everything from row crops to livestock operations, with a premium placed on versatility and all-season capability.

Conclusion

The U.S. tractor market isn’t just a competition—it’s a strategic battle where John Deere, Kubota, New Holland, Case IH, and Massey Ferguson each carve out their territory. Deere leads with technology and dealer support, Kubota dominates compacts, New Holland offers no-nonsense value, Case IH specializes in precision tech, and Massey Ferguson strikes a balance between efficiency and affordability.

Despite late 2024 sales headwinds, the market keeps pushing forward, fueled by farmers’ drive to maximize efficiency, real problem-solving technology, and the occasional well-structured government incentive. Autonomy and electrification aren’t distant concepts—they’re on the horizon, set to redefine what a tractor even is.

For buyers, the challenge isn’t just picking a brand—it’s aligning capabilities with real-world needs. The right tractor depends on acreage, applications, tech comfort, dealer support, and long-term economics. With competition heating up, one thing is certain: informed farmers stand to benefit the most.

FAQ